The listening machine
We’ve made this possible by building an extremely curious, unfathomably knowledgeable machine learning system. Think of it as a ‘listening machine’ whose only desire is to truly understand music; to get to the very source of the magic of music, if you will. The more it learns, the more it can tell us, and the more precise and relevant our recommendations are to the listener. Of course, the path to better music streaming wasn’t a straight line…
When Moodagent was founded two decades ago, it was with a desire to improve the music discovery experience, expose listeners to more music, and artists to new fans. We saw that other music services were limiting themselves to a cluster of static playlists, plus some statistical options to suggest more of what’s already being listened to. We had higher ambitions. We wanted to create a system with intuitive tools for navigating the millions of tracks available. Something that instantly gives you the right music for your mood of the moment. Playlists that feel personal to you, playlists you can interact with emotionally, and that adapt to your taste and mood, as well as the changes to the ever-expanding catalog of songs out there. So we came up with the idea of the interactive playlist.
The Secret Recipe
We constructed the ideal music data model capable of expressing all of the essential music characteristics – and then built an intelligent, flexible system around it. Our team of expert musicologists continued to perfect this secret recipe (and they still do) while teaching our machine-learning system to recognize and apply these patented processes on a much bigger scale.
After a few years, we finally had a solution that worked for, literally, every piece of music. We first introduced this technology to millions of users with music stored on their mobile and even played around with some of the early streaming platforms.
But this is next level.
As a fully featured, customizable platform, Moodagent is now able to offer clients a custom label music streaming solution – that is, your brand’s very own streaming service built on decades of knowledge, data, patents and our continued belief that there is, indeed, more to music.